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A Guide to Logo Colors

Businesses would do well with branding. It is the way that they can reach out to their customers and tell them their beliefs. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. Is there anything that will make your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?

The psychology of colors is important to know. It is how people’s emotions and thinking are stirred when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Each color speaks to us differently. The philosophy of your brand is communicated when you use certain colors in your logo.

If you are in the process of creating a logo, it is important to ask yourself several questions. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Are you serving high-end customers or middle-class ones? If you answer these questions, it can help your business create a logo that speaks to your audience. It is a solid brand that can be created after considering these questions.

Different colors evoke different feelings in us. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. Below are some of these colors and how it makes us feel and think.

There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.

Men are attracted to the color red. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.

Orange is a friendly, playful color. It possesses overall energy. Children love this color.

Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.

The cool colors are given below.

The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. With the color blue, your brand will look trustworthy.

If your business has something to do with the outdoors, then using the color green for your logo is ideal. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

The color of luxury is purple. Purple is grand and distinguished but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white are neither warm nor cool. Combined with other colors, they are very powerful.

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